Taylor Swift Is NYC’s Newest Tourism Ambassador

TIME

She may hail from Pennsylvania and draw the strongest associations with Nashville, but Taylor Swift is New York City’s newest ambassador for tourism. NYC & Company, the city’s official marketing and tourism organization, announced Swift’s new role this morning, launching a series of promotional videos in which the singer defines essential New York vocabulary — such as “stoop” and “bodega” — and explains her connection to the city.

“New York kind of pulled me here like a magnet,” she says. “I was intimidated by the fact that it was bright and bold and loud. And now I know that I should run towards things like that.” Swift says the city was integral to the development of her new album, 1989, inspiring her songwriting and providing the backdrop for a period…

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