7 Surefire Ways to Write the Perfect Email Subject Line

TIME

No matter how well an unsolicited email is crafted, the cold reality is that it’s likely to end up in the recipient’s trash folder, unread, if the subject line falls flat. We asked executives who receive hundreds of emails on a daily basis how they decide — at a glance — which ones they deem worth a few seconds of their time to open and skim. Here’s what to put in your email subject lines to elevate them to click-worthy status.

A personal reference. “Jim Smith suggested I contact you” — this is the gold standard for unsolicited emails. Mentioning a mutual acquaintance the recipient knows and respects paves the way for you. Yes, this requires that you have a connection in common, so it’s not the easiest threshold to cross. But some busy execs suggest it’s worth the trouble to seek one out, because that’s the only prayer your…

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