First, some perspective: the tablet industry is still huge. Gartner predicts that over 250 million tablets will ship worldwide by the end of 2014, an impressive figure for any consumer electronics device not named “smartphone.”
But there’s reason for tablet makers to be worried. Sales are “crashing” at Best Buy and iPad sales are down year-over-year, a disappointing reversal after three years of explosive growth.
Whether it’s a sign of doom or just a “speed bump,” something, on some level, is wrong. Let’s break down five possible explanations:
1. Nobody knows what tablets are for
Is the tablet a leisure device? A personal assistant? A workstation? It’s difficult to say. For marketers, the latest craze is productivity. The Surface 3 can replace your laptop. The iPad is for climatologists and marine biologists. The Samsung Galaxy Pro is for taking business notes and organizing files. But…
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